Your catalogue already lives in Fishbowl. We put it online so your customers order themselves — then every delivery comes back signed and closes its own order off, so the invoice follows on its own. Nothing gets re-typed, and nothing gets re-opened.
| Item | Qty |
|---|---|
| Blue roll, 2-ply | 6 |
| Nitrile gloves — L | 12 |
| Bin liners 18×29 | 4 |
| …that pink degreaser? | ? |
| Floor pads 17" | 2 |
Six thousand lines, priced, stocked and counted. The only place your customers can't see it is online.
See how it gets outEverything already exists in Fishbowl. The work is getting it out to the people who need it — and getting the result back in without anyone typing.
Products, pricing and stock published to your own site and kept in step. No spreadsheet, no re-upload.
Trade customers order from your live catalogue, priced correctly. Orders land in one list your team imports — nothing typed twice, nothing off a notepad.
When an order is fulfilled the invoice is raised and emailed. You approve the template once.
Drivers get the day's run, scan, capture a signature and photo — and that closes the order off in Fishbowl. Works with no signal.
An overflow day, a job-site drop nowhere near the route, a van already out. Price the stop and send a courier from the same run sheet — and it closes the order off exactly like your own driver would. Off unless you turn it on.
Your descriptions were written for the warehouse, not for a search box — abbreviated, inconsistent, whatever whoever set the part up happened to type. Your customer searches for what's on the drawing. When those two don't meet, they don't browse your catalogue. They phone. Which is the call you put the site up to stop.
Every one of those is live on the demo — click any row. Results come back ranked, so the line they meant is the first one they see, not the one with the lowest product number. Paste a barcode and it lands on the product.
Someone on site at seven in the morning wants to know what a carton costs, or whether you list the part at all. That question gets answered, or it becomes tomorrow's phone call — or somebody else's order. The assistant answers it from your own catalogue and documents: prices, pack sizes, item numbers, spec and safety sheets, whatever you hand it.
And when it doesn't know, it says so. It cannot quote a price that isn't in your price list. It cannot promise stock it has no sight of. It will not draft you a returns policy to be helpful. It hands the customer to your counter instead — which is the only safe way to put one of these on a wholesaler's website.
Trade customers can sign in. With the Trade Account add-on, a customer proves the email their orders are sent to and the assistant shows their own orders, shipments and invoices, reorders a past order, or sends the counter a quote request — as an estimate in Fishbowl for your desk to confirm, never an order placed behind your back. Every unanswered question becomes an enquiry in your operations portal, with the customer's contact details attached.
Word for word, from the assistant on the demo — it's the bubble in the corner of the shop. Ask it what a carton of flap discs costs and it will tell you. Ask it something you never gave it and it will send you to the trade counter, every time.
Today's stops arrive on the driver's phone in the order they're driving them — only what is packed and loadable, never what was merely entered this morning. They scan what goes off the van, take a signature and a photo at the door, and it's on the order before they've pulled away.
"We already have a website."
Then you have a brochure. If it doesn't know what's in the warehouse this morning, your customers still ring the order desk to check — and someone still types their order into Fishbowl by hand. The website isn't the hard part. The connection to your inventory is.
"Our catalogue is a mess."
Everyone's is. Duplicate margin lines, parts branches, items that must never face a customer. We publish what should be public and hold back the rest by rule — and the rules stay yours to change.
Not from the manual — none of this is in it. From running a distributor's live order book against it every sixty seconds.
An integration that logs in and never logs out quietly eats them, and your own staff get locked out of the ERP. Ours releases its seat every single time it stops.
Once numbering crosses five to six digits, the newest order is no longer on the last page. Read it the obvious way and you can re-invoice thousands of old orders.
You get every row back instead of an error, and nothing tells you it happened. Every query we send is checked against what the server actually accepts.
Polled carelessly, a live order book is thousands of requests a day. Ours needs a couple. Your staff should never feel the integration running.
Invoice emailing ships switched off. Orders and invoices are recorded from day one; you approve the template, then the queue goes out. Four separate checks stand between a bug and your customer's inbox.
One build, then a monthly that covers hosting, monitoring and the Fishbowl connection staying healthy.
Answers your customers from your catalogue and your documents, and hands them to your counter rather than guessing. Your branding, your domain, no third-party badge.
Your customers sign in with the email their orders go to and see their orders, shipments and invoices, reorder, and request quotes — straight from Fishbowl, inside the assistant. No extra Fishbowl seat: it rides the connection you already have.
Twenty minutes, no install, nothing touched on your server. If it isn't a fit we'll tell you on the call.